When the tech economy was booming--remember those days-- a startup's ability to tell a powerful story was a nice-to-have. Nowadays, budgets are under review, profitability has replaced growth, and telling a compelling and differentiated story is a must-have for survival.
Companies can’t get away with just explaining what their products are and why they’re great. They have to tell a story that makes people notice and care. But many startups don't even get close. That’s mostly because they rely on content instead of story. Instead of prioritizing telling a unique story, they prize unique visitors.
Under business pressure, many companies treat their audiences as leads in a funnel and not as participants in a narrative — and then wonder why they're not cutting through. Audiences also lose because they don't get to hear authentic and compelling stories about companies they would otherwise have chosen to do business with.
Enter The Dejargonizer, an innovative new podcast by communications advisor and former Wall Street Journal EMEA tech editor, Amir Mizroch.
Part tough media interview, part message mentoring, each episode is an audio journey into the making of a startup’s best possible story. Episodes aren't edited for the usual reasons of clarity and brevity. Instead, the podcast leans into the technical jargon, the diversions down rabbit holes, the verbal gymnastics, and the B2B “hero messaging”, then delicately nudges these aside to unveil the compelling narrative beneath.
The Dejargonizer is not a “gotcha” show. Inconsistencies are not treated as distractions or errors, but as opportunities for deeper understanding and gateways to insight.
Produced by talented audio journalist Astrid Landon (Le Figaro, FT, Stripe Press), listeners are in for a treat as complex tech is “audiolized” with music and sound effects, creating a fun and original podcast experience, and which hopefully inspires them to think about their own stories anew.
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Email: dejargonizerpod@gmail.com